Chiara and her team’s business, as I concluded, are using the following channels online to promote offline events cooperations and product sales. Facebook isn’t considered, cuz it’s just for repetitions and sharing content from the rest platforms.
Chiara’s Instagram: 5 photos on average / day, 14,000 posts, 5,800,00 followers(still growing), sometimes posted later. But it has good picture quality and followers check it more often. A good platform to connect with followers. Fans are expecting to be inspired. It’s more about personal style show. This one makes audience feel Chiara is like no other.
Snapchat: I found it on her ins, and it’s used to post instant short videos from her recent life. Feeling more vivid and you could see it’s like informal info conveyed to you, showing you a more real and familiar face of this fashion blogger. It’s appealing especially to her targets – millennials. Audience would have a feeling about how she works with her team.
Twitter: Not use it that much, a platform to connect with media.
Corporate Platforms: There are two dependent websites, one for finding more corporations and another for selling CF products only.
1)TheChiaraFerragniCollection: Chiara is the creative director, one Italian factory found them and Chiara offers her design thoughts, the factory produce it. The brand accounts for a large part of profits.
2)The Blonde Salad: Started from here, but it’s now the company’s duty to operate it according to schedule planned beforehand. It aims to turn intp a lifestyle magazine. Brands cooperating with CF may appear on this one.
And at last, they have founded a group called TBS Crew to work on The Blonde Salad in 2015.
My Lofter（乐乎）: http://fayznuzzz.lofter.com
My Sina weibo（微博）: http://weibo.com/u/1568555167
Wechat is on the way…(微信，在路上)
Comments and questions are most welcome.