Chiara Ferragni’s Magic Keys 嘉拉.法拉格尼的成功法宝

When you google how Chiara Ferragni made her way today,  you will find that CBS just covered and introduced her on March 23rd. There is also an interviewed posted on Youtube with Chiara talking about her blog business. Now she has a team of 18 people, managing the 8 million business. And everyone is interested in how she made it, in 2015 HBR did a case study on the blog “The Blonde Salad”.

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The blonde salad web 最新博客主页

Chiara’s Magic keys to fashion world:

Share and Inspire. Chiara’s first intention was to share it to those who love her style and inspire. She herself also value the cliche word “inspiration”, get from everything around. Business starts here.

Be true to yourself and never try too hard. That doesn’t mean you should just stay the status quo but you should leverage what you have. Many  have the feeling they don’t have enough skills to try something, it’s wrong.

Be authentic. Share when having the feeling of wanting to share your positive moments. Not becuz you have to, but becuz you love to…

Take risks. You take risk, you’ll get paid off.  After the blog gets more and more famous, the team began to explore the possibility to shoe business. It turns out be a successful one, accounting for a large part of business revenue.

Express yourself in a different way. Find what you like most and leverage social media to differentiate yourself.

2015年最成功的博主当算ChiaraFerragni了,这一年初哈佛商业评论也对她超级感兴趣。这个博主还在成长中,虽然她已经在做很大一笔生意了,她的博客The Blonde Salad加上同名的鞋牌,已经达到800万美金的价值,而团队现在在18人左右,均在30岁以下,并且总部至今在米兰(CF的祖国),她自己本人是已经在LA买房子了,所以办公室搬来美国也是早晚的事情啦。

CF成功的法宝有那么几个点,她自己时不时挂在嘴上。

分享和启发。翻译过来这样讲有点怪,但就是从生活中获取灵感的意思。CF的初衷是和大家分享自己的生活方式,主要通过照片。她也把自己的博客看作是生活方式博客而不是纯粹的时尚博客。法律出身的她在时尚方面也是无师自通,听说会看很多很多杂志,很多灵感从这来,所以有意向的亲们是不是知道自己该干嘛去了。博主想,这样的人生轨迹跟她的意大利背景也有很大关系,博客的共同创始人(她的前任男友,现任公司管理者)当时在芝加哥读书。受到美国人喜欢创业的氛围的启发也不一定。她的团队都是认识的朋友,还有新加入的朋友,这样的组织形式不知道在将来会怎样,现阶段这个拓展到速度使得她的团队每年也在拓展。哈哈,这样是不是你也有机会啦?

忠于自己。不沉迷网络吧,喜欢的时候,正能量满满的时候,想发状态才发状态。自己喜欢的就好。CF刚好有好的品味,所以空闲还是多翻翻杂志多逛逛博物馆吧。

敢于冒险。原因在于她很酷。所以想要成功还是要勇于尝试吧,做自己想做的,给还不知所措的你我。这一点太重要了,也有朋友讲,趁还年轻多尝试下自己到底喜欢什么。CF也就是从自己喜欢的事情开始的。

用不同常人的方式表达自己。社交网络这么发达,但是也是工具啦。真的感兴趣,就发掘下自己的兴趣点,搞出自己特色来吧。

有时间的时候还可以去看看另一位LA出来的亚裔博主SongofStyle, Amiee Song. 她们两出现的时间很相近呢。CF2009年,AS2008年。

 

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Chiaraferragnicollection.com 品牌官网

 

有兴趣的延伸阅读下,其实都是些视频啦。

References and further readings:

  1. http://www.cbsnews.com/news/chiara-ferragni-fashion-blogger-became-8-million-dollar-business/ (CBS coverage on Mar 23rd)
  2. https://www.youtube.com/watch?v=Jqm9Fsrk4rg(the interview in Jan 2014)
  3. https://www.youtube.com/watch?v=gMBfADKsQyo(the interview in Mar 2016)
  4. Other platforms the Blond Salad use: Facebook/Twitter/Instagram/Google+/Youtube
  5. http://www.chiaraferragnicollection.com/us_en/  (the website for its products)

 

 

My ins: https://www.instagram.com/fayznyzzz/

My Lofter(乐乎): http://fayznuzzz.lofter.com  

My Sina weibo(微博):  http://weibo.com/u/1568555167     

Wechat is on the way…(微信,在路上)

Comments and questions are most welcome.

欢迎评论和问题。

 

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